Marvin Tabangay

WORK EXPERIENCE

Senior Product Designer, DIRECTV / AT&T

December 2013 - Present

  • As a Co-Project Lead, created the DIRECTV NOW / AT&T TV Design System, with Sketch UI Libraries, JSON Design Tokens and Developer collaboration for React Native code components.
  • User-centered UX and UI design for DIRECTV and DIRECTV NOW streaming video services, for multiple platforms such as iOS, tvOS, Android, FireTV, Roku, Tizen, and Web.
  • Solved user problems, creating business value in close collaboration with Engineering, Product Owners, and Technical Project Managers in a SAFe Agile Methodology format.
  • Analyzed and Synthesized user research insights to help inform design direction and strategy.
  • Prototyped designs using Figma, Adobe XD, Invision, Framer, for user testing.
  • Introduced and successfully transitioned the XDS (Experience Design Studio) department with more efficient design tools and processes, such as Figma, Adobe XD, Sketch, and Abstract.
  • Managed and mentored Summer Design Interns for two consecutive summers.
  • Current design toolset: Figma, Sketch, Abstract, Adobe CC, Principle, Framer, Omnigraffle, Zeplin
  • Certified SAFe® 4 Practitioner

Senior Designer, LEVEL Studios / Rosetta

April 2010 - December 2013

Rosetta, part of the Razorfish Global network and Publicis.Sapient platform, is an agency focused on Customer Engagement.

Design work for various clients such as: Samsung, Blackberry, Cisco, Major League Gaming (MLG), Vizio, National Hockey League (NHL), McAfee, VMWare, Activision and Namco.

  • Digital product design for iOS and Android platforms.
  • Enterprise level website UI design and UX support (B2C, B2B, Intranet).
  • Creating style guides, UI patterns and documentation.
  • Marketing Design support work for CRM Emails and Microsites.
  • Idea generation and concept design.

Freelance Designer

June 2009 - April 2010

Freelance design specializing in brand identity, brand development, web design, and marketing. Clients include DRM Marketing (LiftKits.com), Culture Jam, DoubleDing, Sherox Creative, Travel Channel, DJ Miss Dust (Las Vegas), DJ Audrey Napoleon (Los Angeles), Ek5obition Clothing, Diamond Bar Montessori School, and DDL Roundhouse. Industries vary from entertainment, television, music, and education.

Senior Designer, MySpace

October 2007 - June 2009

  • Work with technical producers and clients, designing and implementing Featured Profiles and advertisement solutions for the entertainment, consumer product, and MySpace Marketing categories (Clients include: The White House (Obama era), Fox, Disney, Sony, MGM, Lionsgate, Summit Entertainment, MTV, NBC, Toyota, and Honda).
  • Worked closely with the Executive Director of Key Accounts and Creative Director with clients via kick-off calls, face-to-face meetings and presentations discussing design and strategy for high profile accounts such as University of Phoenix and The White House.
  • Strategized with Integrated Marketing team to conceptualize high-spend homepage interactive takeovers.
  • Worked closely with the Art Director leading efforts to standardize web development code and design within the department.
  • Led documentation efforts of the Creative Services department creating and maintaining in-house Wiki.

Design Manager, Penske Media Corporation

January 2004 - October 2007

  • Led the in-house design team creating multiple web applications for Major League Baseball, Arena Football League, National Basketball League, Canada.com, and college universities.
  • Conceptualize and create Photoshop mockups and designs.
  • Responsible for the front-end design and development integration of the new Mail.com news portal, using our in-house content management system, XML/XSLT, and web standards based XHTML/CSS.
  • Managed all design projects and tasks such as Photoshop mockups, image and website optimization, browser compatibility, interacting with business development and sales teams.
  • Created Visio wireframes, flowcharts, and sitemaps, and led the efforts for company-wide documentation strategies.

Web Designer, DigitalSaga

April 1999 - January 2004

  • Created project plans, wire frames, and design of the Neopets.com Portal.
  • Designed social networking websites and forums for American Racing and NOPI Motorsports.
  • Created Photoshop mockup designs and implemented HTML and CSS for non-profit organizations such as Union Privilege, Greenpeace, Americans for Youth, and music groups such as Motorhead, Al B Sure, and Brian McKnight.
EDUCATION

California State Polytechnic University-Pomona

Business Administration, Marketing Management

1997 - 2002

CERTIFICATIONS

Certified SAFe® 4 Practitioner

Scaled Agile Inc

Issued February 2019

INTERESTS

 

  • Design: Product Hive LA Design Mentor, local design meetups, experimenting with code
  • Endurance Sports: triathlons, Ironman triathlons, marathons, ultramarathons
  • Video Games: PC Gaming casually with Overwatch, Nintendo Switch Smash Bros, Retro Handhelds